Australia – February 24, 2014 – Celebrating Chuggi's 50 Years in Rock & Roll, Chugg Entertainment is excited to announce the line-up of this year’s official "SXSW 2014 Chugg Music Showcase.” The showcase will be held at TenOak (409 Colorado St.) on Thursday, March 13th from 7pm – 2am. Featuring bands from Australia, Canada, and the United States, the showcase line-up includes The Griswolds, Lime Cordiale, Sidney York, The Creases, Parade of Lights, and JP hoe. In a major move to expand into the US market, Michael Chugg announced on February 20 that Chugg Music will launch their label in North America on 25th February. To continue the growth of Chugg Music internationally, the label will be distributed by Super D / Alliance and MGM. Chugg Music has helped to launch the international careers of many of its artists, including platinum selling five-piece, Sheppard, and Sydney indie-pop group, The Griswolds, who were just announced on the line-up for the 2014 Bonnaroo Music and Arts Festival in Tennessee. Chugg Music also represents Deep Sea Arcade, Hey Geronimo, Major Leagues, Lime Cordiale (recently featured as one of four ‘must-see’ Australian acts of the festival on the official SXSW website), and have recently signed New Zealand folk-pop band, Avalanche City (Gold album, #1 in NZ). Michael Chugg is a well known public figure in his own right, running the PR machine for many of his tours and often being the media’s ‘go to man’ for opinion on the music industry or the state of the nation. After co-founding the Frontier Touring Company in the mid 1970s Michael Chugg went out on his own in 2000 and founded Chugg Entertainment, from there going on to garner a reputation both internationally and on home soil as one of Australia’s most prominent rock promoters. From club shows to stadiums, festivals, special events and everything in between, Michael Chugg and his business partner Matthew Lazarus-Hall have worked with some of the world’s biggest acts from Elton John, Robbie Williams, Pearl Jam, AC/DC, Bette Midler, Prince, Coldplay and Radiohead. The company has also co-promoted some of the biggest charity events Australia has seen including Wave Aid, Live Earth and Sound Relief. Many of Michael Chugg’s achievements have been recognized with a plethora of awards over the years including Pollstar’s International Promoter Of The Year (1999, 2008 & 2010), CMA International Talent Buyer/Promoter Award (2006), ILMC Lifetime Achievement Award (2008), International Music Person of the Year (Musexpo 2012) and the Helpmann Award in Australia for 2012’s Prince tour. The Australian Music Industry Directory has recently named Michael Chugg as the third most powerful person in the Australian music industry, for the second year in a row. It’s set to be yet another big year for Chugg Entertainment & Chugg Music, and none more special than the 50-year anniversary of the fearless leader who’s brought us here.

Showcase Lineup:

8pm JP hoe
9pm Lime Cordiale
10pm Sidney York
11pm The Creases
12am The Griswolds
1am Parade of lights